21 Jul Coffee Roaster Installation in Busan | Abraham Coffee | SUG-06, SUG-12
We have completed the installation of the SUG-06 and SUG-12 roasters at Abraham Coffee, who is thriving as a home cafe YouTuber.
The first thing that caught my eye when I arrived was the logo!!!
The more I looked at it, the more it struck me as simple yet symbolic and well made, which is why it stood out to me….
When I stepped into the newly prepared coffee lab, I could feel Abraham Coffee’s discerning eye in every corner.
The calm feeling of the dark tones, together with blue accents reminiscent of the sea at Yeongdo, made it a space where you would want to keep lingering.
And there is even DJ equipment!!!
Talk about overwhelming style.
That the entire space was designed personally is proof of someone who truly knows style.
And the finishing touch is the customized car!
Someone who knows how to dress up their own things with style.
And the brand that discerning eye chose is our SIEBENSTER!
^^
What a great match~
At SIEBENSTER, we supply large-scale equipment at the most reasonable prices.
Our brand power may be weaker, but the value of our products is good enough that you can find out simply by asking those who have used them.
I have been knocking around this field for more than 10 years, and I could not have started this business without that level of judgment ^^
Personally, I love philosophy, and Kant is said to have once said something along these lines.
It was probably in ‘Answering the Question: What Is Enlightenment?’
He puts it this way: an enlightened person is someone who has the ability to judge and criticize for themselves, without borrowing the words of others.
Having worked with a wide variety of machines in this industry over a long period, I have found that a coffee roaster only looks impressive because it is big and very heavy; its structure and principles are actually very simple. What is more, the core technologies used in it contain no proprietary source technology. Or, to be precise, there are some, but they were not developed exclusively for roasting. In a word, it is a combination of parts that each perform a function, like Lego.
Another thing that is easy to notice is that the more roasting experience people have, the less particular they are about equipment.
On the contrary, the less confident people are in their own judgment, the more strongly they tend to rely on brands.
I have no intention at all of belittling the aura that a brand gives.
A brand is the trust that a company has built up to this point, and the sum of its two-way communication with customers.
It is just that what determines our choices is always, in truth, a simple functional relationship between cost and usable value.
In the case of coffee roasters, as I said earlier, there has been no technological innovation for a long time, so I think the bubble in brand value is larger than the actual differences between products.
In consumer psychology, there is something that is always treated as an interesting paradox: people become cautious when facing small amounts of money and bold when facing large amounts.
The roaster that a person who can judge value for themselves would choose.
Hands down, it is SIEBENSTER.
Anyone can buy a SIEBENSTER, but not just anybody can. Not without a discerning eye ^^
Finally, I will close on a refreshing note with the panoramic view of the sea at Yeongdo, as seen from the second floor of Abraham Coffee.
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